Over 600 million rural Indians depend on cooperative banks and PACS for credit — yet nearly every institution still runs on paper ledgers, spreadsheets, and WhatsApp groups. Loan decisions take weeks. Farmer credit histories don’t exist. Risk is invisible.
Embedded with cooperative bank officers and farmers across Maharashtra to map real workflows and mental models.
Designed IA for both products simultaneously — SETU’s dashboard and the Sugee farmer app — on a unified data model.
Built a bilingual, accessibility-first design system in Figma — optimised for low-end Android and patchy connectivity.
Shipped SETU and the Sugee App in a single sprint — from validated wireframes to production-ready handoff.
SETU became the operational backbone of Sugee — a multi-role B2B SaaS platform with seven purpose-built dashboards. Makers originate loans, checkers approve them, branch officers manage their territory, society admins oversee PACS portfolios, and MD-level executives monitor the entire network in real time. Every role had its own view, its own workflow, and its own level of intelligence.
Designed for users reading in Marathi on a 4-inch screen with 2G connectivity. Loan status in one tap. Repayment schedule at a glance. Everything in the farmer’s language.
Impact at scale
Design System
Sugee Green
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Harvest Amber
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Alert Red
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Deep Forest
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Mint Surface
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Pure White
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In 16 weeks, VelossaLabs designed and shipped a complete dual-product ecosystem — SETU for institutions and the Sugee App for farmers — live across 600+ bank branches processing ₹1,500 Cr+ in rural credit. Sugee went on to be incubated at Plaksha University, selected for Action for India’s Agri Cohort 2024–2025, and accepted into the Frictionless Finance Accelerator.
